Case study · Opticians
Screens for opticians that turn eye tests into new frames.
Eye test information, frame collections, lens options and offers, in the window and at the dispensing desk.
22 ready-made designs for opticians, free with every screen.
Three of the designs for opticians, as they'd look on a wall screen.
The challenge
What opticians are up against.
Customers come in for a test and leave without browsing. Screens can show new collections, lens upgrades and contact lens plans while they wait.
What the screens need to do
- Eye test booking and NHS information
- Frame collections and lens upgrades
- Offers like second pairs and contact lens plans
Where the screens go
Three screens, three jobs.
Each screen gets its own playlist, so the message fits the spot it's in. Add more whenever you like.
In the window
Book an eye test and the current offer.
In the waiting area
Lens options and eye health tips.
At the dispensing desk
Frame collections and add-ons.
A day on the screens
Schedules do the changing, not you.
An example week for opticians. Each row is a playlist and when it plays; the screens switch on their own.
| When | Playlist | What plays |
|---|---|---|
| All day | Practice | Eye tests and opening hours. |
| Weekdays | Collections | New frames and designer ranges. |
| Saturdays | Family | Children's eye tests and family offers. |
| Summer | Sun | Prescription sunglasses. |
Slide types that do the work: ImagesHTML offersVideoScheduling
Templates
Designs made for opticians.
Copy any of these into an HTML slide and change the words and prices. Browse Optician (22).
Set up in an afternoon
From a blank TV to on air, in three steps.
Build the playlists
Start from the templates for opticians, or upload your own images, video and PDFs. Set how long each slide shows.
Schedule them
Point each playlist at a screen and set the times and days it should run, like the example above.
Type the code on the TV
Open the screen page on any TV with a browser, enter its six-digit code, and it's live. Nothing to install.
Get started
Put your screens to work.
Create a workspace, build the first playlist from a template, and activate a screen today. £10 per screen a month, or £5 when billed annually.
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